“The surge in reading, which seemed to be one of the only rays of light in the darkest days of the pandemic, is perhaps now being revealed as permanent, with the simple act of reading shedding light and giving joy to millions of people.”īloomsbury said readers were picking up titles by Sarah J Maas – the American author whose fantasy books include Crescent City, Throne of Glass, and the A Court of Thorns and Roses series – with sales of her books soaring 86% over the year. “The question on all of our minds was: would the pandemic surge in reading continue? We now know the answer: reading has become a reacquired habit and continues to thrive,” Newton said as the company disclosed its annual results. Bloomsbury’s chief executive, Nigel Newton, said it was clear that people who picked up a reading habit during the pandemic were continuing to buy books, helping to push annual sales up 24% to record highs of £230m for the year to the end of February.
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